Editorial Eclipse: Introducing Viden

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I’m not sure if you noticed lately, but Totokaelo has really been upping its editorial game. The overall art direction has been awe-inspiring, to say the least. My latest favorite is an editorial featuring New York based brand Viden. The use of color is subtle yet bold. The juxtaposition of the soft blurry photos and the high-contrast black and white imagery feels fresh. The clothes are the centerpiece of the story; oversized silhouettes and elevated basics that every woman can wear.

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View the full editorial and shop the looks at Totokaelo.

Photography: Ryan Willms | Art Direction: Lauren Shooster | Styling: Alison Mazur @ ACN Studio | Model: Liisa Winkler | Hair and Makeup: Yuhi Kim | Casting: Nicola Kast

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